Storytelling in the Orvis Fly Fishing Catalog

by Fire Girl Jess on April 19, 2014

Orvis_Kinetic_Loop Orvis’ summer fishing catalog is hitting homes and stores this coming week (or maybe some have already landed.) Amidst the rods and reels and techie goodness, do me a favor and read the three storytelling pieces in the catalog. This was quite literally my first work for Orvis (started working on one of them before I officially started, actually) and it’s fun to see it some to fruition.

At least the catalog lead time isn’t so different from the magazine lead times I am used to.  Work like mad four to six months before the things hits the press, then kiss it goodbye for a while.  It almost makes a nice surprise when you finally see the work on paper stock!

One story features Simon Perkin’s Kinetic Loop video, talking about the parallels between fly fishing in the past and the present. Check out the trailer for the vid if you haven’t. The second focuses on female angler Kami Swingle, and is a fun introduction to the new women’s Trout Bum clothing line. The last is a tribute to warm water fishing.  This was a short-notice change as another editorial piece had to be pulled, and the turnaround time on this was minimal.  Pretty happy with how it turned out, though.

I’m ready to chase some carp and bass this summer!

Let me know what you think about these, folks.  Always open to thoughts and suggestions.Orvis Warmwater Story

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New VT Chronicles on Chi Wulff

by Fire Girl Jess on April 15, 2014

Dave Perkins, Orvis Vice Chairman, gives the rescue rope toss a go at the Guide Olympics.

Dave Perkins, Orvis Vice Chairman, gives the rescue rope toss a go at the Guide Olympics.

I’m posting this a few days late… Orvis work took me to the West Branch of the Delaware River this past weekend to teach Fly Fishing 101, mingle, and fish a bit.  Report and images to come soon.

In the meantime, give the latest Vermont Chronicles post on Chi Wulff a read!

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A Glimpse More at OGR

by Fire Girl Jess on April 10, 2014

Twenty-something years ago, that was me. Good parenting all around.

Twenty-something years ago, that was me. Good parenting all around.  The daughter of Pat Kane, Orvis 2014 Guide of the Year, plays at the Down the Hatch Fly Fishing Festival in Caras Park, Missoula, Motana.

Still delving through images from the Orvis Guide Rendezvous.  I have a few hours this evening to whack out contest entries, answer editors, balance freelance clients and pack for a weekend trip to New York to teach Fly Fishing 101 classes at a fishing festival.

Once more, one change of clothes, with the rest of the space reserved for camera and fishing gear.

Rollin’ hard and fast.  Makes me happy.

Windows are open in the apartment for the first time since I moved in, and we had an impromptu “Spring Celebration” at the Orvis HQ this afternoon involving beer, wine, and sunshine. There was one little hardy pile of snow left in the grass and I think we all wished a pox on it.

Look for a report from this weekend’s event soon, and be sure to check out Chi Wulff on Sunday for a full report on OGR!

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Down the Hatch at Orvis Guide Rendezvous

by Fire Girl Jess on April 8, 2014

Casting rods at Caras Park, with a party to one side and the Clark Fork River to the other.

Casting rods at Caras Park, with a party to one side and the Clark Fork River to the other.

I haven’t had time to sit down and write out a real blog post about the Orvis Guide Rendezvous and Down the Hatch Festival, though rest assured a text-heavy blog post will be coming your way soon. I’m back in Manchester for three days  in the office before heading out to the Delaware River in New York State for the Hell or High Water event at West Branch Angler. A group of Orvis-ites are going over to teach 101 classes and get a bit of fishing in ourselves.

The season is off with a bang.

Montana, as always, was epic, and it was fantastic to catch up with old friends, make new ones, do (a lot of) business, and fish the Missouri. I finally was able to wet a line Sunday on the ‘Mo and had a good day on the water despite heavy winds. Something about heathy, fat fish makes me very happy, and I grinned when two of my three brown trout of the day were little, healthy guys. I’d almost rather see them than the big boys (there was one of those too…) as it means the fishery will be pumping for years to come.

More coming soon, I promise.

Shawn Combs, Orvis rod wizard, on the oars of the Orvis Adipose.

Shawn Combs, Orvis rod wizard, on the oars of the Orvis Adipose.

Starting the kids right. Chasing fly lines as anglers cast.

Starting the kids right. Chasing fly lines as anglers cast in Caras Park.

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Something Fishy This Way Comes

by Fire Girl Jess on April 2, 2014

Street art by the Clark Fork River, Missoula, Montana.

Street art by the Clark Fork River, Missoula, Montana.

MT_Missoula_3Boots on the ground (again) in Missoula. I drove by my old apartment (eerie), hit up the old outdoor store (the Trailhead) to ogle new Patagonia and bought a super-charged latte. Then headed over to the river.

I used to live in Missoula, and spent a lot of very formative hours taking morning runs alongside the Clark Fork before heading to the three different jobs I held at the time. It’s very weird to be back, and kind of fun to stand in the same spot I did five years ago and think of the mileage that’s passed.

More mileage than years, I reckon.

The hotel and downtown are both crawling with fishy-looking folk in down jackets and trucker hats. We laughed last summer on the Missouri about the “trout guy” uniform, and it still holds true. Matter of fact, it’s rather homey.

Tomorrow night officially kicks off the Orvis Guide Rendezvous. Looking forward to catching up with some old friends and making new ones.

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Back in the Land of the Big Sky

by Fire Girl Jess on April 1, 2014

Missouri River from the Craig Bridge.

The Missouri River from the Craig Bridge.

Back in Montana for the Orvis Guide Rendezvous. I headed up to Craig this afternoon to chat with the good guys at Headhunters and catch up a bit. Felt, in a weird way, kind of like coming home. Great to see the rivers — the Blackfoot, the Dearborn and, of course, the mighty ‘Mo. Great to see bighorn sheep, elk and mule deer. And always great to see old friends and old turf.

Not much time to write now, but more will come. It’s going to be a busy week and the camera has officially come back to work.

Small town Montana.

Small town Montana.

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Chi Wulff’s The Vermont Chronicles: Packing

by Fire Girl Jess on March 30, 2014

Headhunters Fly Shop, Craig, Montana.

Headhunters Fly Shop, Craig, Montana.

I’m getting ready to hit the road for a week of work, meeting, network, Orvis fly fishing goodness and photography.

Back home in Montana.

Looking forward to the first morning back home; breathing in some mountain air and laying eyes on some mountains and Western water once more.

Also looking forward to a day of flights tomorrow; people watching in airports is one of life’s small pleasures.

Montana readers, I’ll be in Missoula the large part of this week and in Caras Park for an event on Saturday — feel free to hunt me out and say hi!  Heading up to the old stomping grounds of Craig and the Missouri River on Sunday for a day of fishing.  Hope to see some of you this coming week!

Read more about it here on Chi Wulff.

Packing for a week of work.

Packing for a week of work.

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