We’re skipping the quote of the week this week in favor of an insightful blog post by marketing guru Seth Godin. I’ve posted about Seth a few times… he continues to be ahead of the curve in the marketing world and is always a positive force (which can be somehow hard to find these days!).
Seth’s post yesterday was titled “Micro magazines and a future of media”. Having dabbled in online publishing, the post was of great interest to me. Seth talks about the benefits of online magazines – “micro” magazines being those that are focused on a small, specialized subject and that appeal therefore to a small, specialized group of people.
The media world is changing and this is an exciting time for all of us… let’s embrace the change and start to work smarter, not harder.
Thanks, Seth, for the great daily posts!
Tags: Random Bits
{ 1 comment… read it below or add one }
great post as usual!